Why is it not enough to just be present on social media platforms?
Importance and Benefits of the Website
1. Full control and ownership of your website
Limitations of Social Media
Being present on social media platforms can pose a number of risks. Your account may be suspended or deleted at any time due to a violation of the platform's rules, even if you did not intend to do so. This means that you can lose all of your content and followers from one moment to the next, which can be a significant blow to your brand.
Advantages of the website
You have full control over your website. You decide what content should be uploaded, how the site should look and what features should be available. In addition, your website does not depend on the rules of other companies, so it provides a safer and more predictable solution.
2. Data security: Why Your Own Website Is Important
Social media data management
Social media platforms often use and share data with third parties. The security and accurate handling of data is often not transparent and it is not always possible to ensure that your data is used in the right place and in the right way.
Advantages of the website
You can set the data management rules on your own website. You can directly check how the data is stored and used, ensuring the highest level of data security and compliance with GDPR or other data protection regulations.
3. Search Engine Optimization (SEO): Advantages of the website
Limitations of Social Media
Although social media platforms are also indexed by search engines, the SEO options they offer are limited. Algorithms often change and do not provide enough flexibility to optimize content.
Advantages of the website
On your own website, you have complete control over your SEO settings. Optimize page content, meta descriptions, keywords, and internal links to get the best possible ranking in search engine results. Through search engine optimization, you can increase organic traffic in the long run, which is a more sustainable and cost-effective solution.
4. Customization and branding with your own website
Limitations of Social Media
Social media platforms provide a template look with limited options for customization. This makes it difficult to create and communicate the brand's unique image.
Advantages of the website
A website of your own is fully customizable, so it can reflect the uniqueness and values of your brand. You can use different design elements, features and content to differentiate yourself from your competitors and strengthen brand loyalty.
5. Combining social media and website: The perfect digital marketing strategy
Limitations of Social Media
Trends and algorithms on social media platforms are constantly changing, which can make the long-term strategy uncertain.
Advantages of the website
A well-structured website can have long-term value. The content you create and optimize can continuously add value to your visitors and provide a stable foundation for your brand. Combining social media with a website can provide the perfect digital marketing strategy that strengthens your online presence and maximizes reach.
If you want to find out what a website costs, read the ‘How much does it cost to build a website?’ my entry.
If you would like to have a more detailed discussion on this topic, book a free consultation with me HERE!
