The logo is an essential image element for any business. Whether it is a simple letter logo or a well-thought-out form and shape that characterizes the company. The important thing is to be. I have worked with many clients and got to know many different types of clients over the years.
What they have in common is that they all want their logo to be special and original. The most important thing when choosing a logo is to be well recognizable. It doesn’t have to be too catapulty and the ornamental elements are masterfully interwoven. The important thing is to recognize it out of a thousand. Think of the Google, Facebook, or Coca-Cola logo. These letter logos are absolutely unthinkable. Their excellence lies in their simplicity. The WWF, Apple, or even the Adidas logo is terribly simple. Exactly to make it the easiest to identify. The logo is a symbol of your business, so the easier it is to capture, the easier it will be to recognize yourself later with people. The idea that - less is sometimes more - is perfectly applicable here. In the early days, I was still making countless versions for the client. The problem with this is that if you get too many versions, you won’t be able to decide in embarrassment of abundance. So you suck both the customer and yourself because you won’t be able to choose and you might as well ask for a new version.
As with the ice cream parlor, the logos are that if there is a large selection, the customer will not be able to choose. Be his pre-filter and only give him the versions you think are the best. It also has 3-5 versions maximum.